Velok Life

Born to be free, united by the road.

Velok Life is a global community of motorcycle travelers building digital products to support every kilometer.

We build digital products

We come from the road

We are a team of professionals passionate about the motorcycle world. We don't come only from marketing, technology or media: we come from the road. From the long ride, the shared journey, the engine that won't start in the morning, the wind in the face after crossing a mountain range.

Every member of the team has lived the experience of riding from the inside. We know what it feels like to get lost, to find ourselves, to improvise a stop, or to look for a repair shop in the middle of nowhere. And we also know that technology can be an ally — if it's designed with empathy and purpose.

That's why we created Velok: a platform built from the real experience of the motorcycle traveler. We design digital products that don't interrupt the trip — they enhance it. Apps, routes, content, communities and tools that make riding simpler, safer and more enjoyable.

Our story

Ecosystem milestones

  1. February 2021

    The first step toward a global community

    We launched Velok News, a site fully focused on the motorcycle world: launches, brands, competitions, epic routes and motorcycle culture.

  2. July 2023

    Velok News in English

    Our content crosses borders with the English edition. We open the door to a global community of motorcycle travelers, connecting cultures on two wheels.

  3. July 2025

    Velok App launch

    The first app designed by and for motorcycle travelers is born. Build your ideal trip, share routes with the community and live the road as a way of life.

  4. Coming soon

    New launches

    We keep building the most complete motorcycle ecosystem. We're developing new digital products that will transform how we plan, share and live our trips.

There's something special about the silence of the road. And it isn't the absence of sound. It's the absence of the world, of distractions. That's riding a motorcycle. That's knowing we're alive.

Sebastián Barrenechea

Director and Founder

Team

Meet our passionate team

Sebastián Barrenechea

Director and Founder

Mar del Plata, AR

Tireless motorcycle traveler, storyteller and obsessed with the silence of mornings.

Maya Monasterios

Editorial Director

Caracas, VE

Journalist, writer and founder of multiple media outlets, with over 20 years of experience.

La Costa

Digital Marketing Agency

Argentina

AVS People

Human Resources

Santos, BR

Recruiting, hiring and training.

Join the team

Be part of the team

We are constantly growing. If you're passionate about the motorcycle world and want to join the Velok ecosystem, get in touch.